The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, have recently ended their multi-million pound deal with Spotify. The reason behind this decision stems from their podcast, Archetypes, not being renewed for a second season.
Archetypes, a podcast hosted by Meghan Markle, gained popularity during its 12-episode run starting from August 2022. The show featured discussions with various notable figures, including celebrities, historians, and experts, focusing on the history of stereotypes faced by women.
The Archetypes podcast had a star-studded lineup with appearances from tennis star Serena Williams, singer Mariah Carey, socialite Paris Hilton, and actors Mindy Kaling and Constance Wu. The podcast aimed to shed light on the challenges and biases women have encountered throughout history.
Confirmation of the partnership’s end came through a joint statement issued by Archewell Audio, the content creation label founded by Prince Harry and Meghan Markle, and Spotify, the popular audio streaming platform. The statement expressed mutual agreement on the decision to part ways and conveyed pride in the collaborative series they had produced.
Prince Harry and Meghan Markle originally signed a substantial deal with Spotify in late 2020, estimated to be valued at around £18 million ($25 million). The agreement granted them the opportunity to host and produce podcasts through their production company, Archewell Audio.
In December, Archetypes received accolades at the People’s Choice Awards in Los Angeles, where it won the top podcast award. This recognition highlighted the positive reception and impact of the show, further establishing Meghan Markle as a prominent voice in the podcasting realm.
Reflecting on the experience, Meghan expressed her enthusiasm for the creative process and the opportunity to engage in meaningful conversations with a diverse array of guests. She described the podcast as a labor of love, mentioning late-night writing sessions and the joy she found in sharing enlightening dialogues with her inspiring guests.
While the end of the Spotify partnership signifies the conclusion of Archetypes, it is important to note that Prince Harry and Meghan Markle’s commitment to various philanthropic and media endeavors remains strong. The couple continues to explore new avenues for creating content and making a positive impact through their Archewell organization.
The decision to part ways with Spotify and conclude the Archetypes podcast marks a new chapter for Prince Harry and Meghan Markle as they explore other opportunities to share their perspectives and contribute to important conversations. Their dedication to making a difference and promoting inclusivity remains unwavering, and fans eagerly await their next ventures in the ever-evolving media landscape.