Taylor Swift’s Eras Tour has the potential to earn over $1.4 billion, according to recent data. The tour began in Glendale, Arizona, on March 17 and is scheduled to end in London on August 17, 2024.
The Eras Tour showcases a three-hour performance with a set list of 44 songs divided into 10 distinct acts. Swift has already generated more than $300 million from the first 22 dates of her tour, averaging around $13 million per show. These figures are based on data from Pollstar, a reputable source in the live music industry.
Based on Pollstar’s data, it is expected that Swift’s tour will surpass the $1 billion mark during her show in Singapore in March 2024. By the time the tour wraps up at Wembley Arena in London in August, it is projected to have grossed approximately $1.4 billion. However, it’s important to note that these estimates are based on the face value of tickets when initially sold.
Variety reports that the actual amount of money spent by consumers is higher due to resold tickets on the secondary market, often going for several times their original value. As a result, Swift’s Eras Tour has the potential to earn even more than the official data suggests.
In addition, Pollstar highlights an estimate from online research group QuestionPro, which indicates that the US leg of the Eras Tour could generate an economic impact of $5 billion in the cities where Swift performs.
Currently, the record for the highest-grossing tour is held by Elton John for his Farewell Yellow Brick Road tour, with earnings of $887 million, as reported by Billboard. Prior to that, Ed Sheeran held the record with his Divide Tour, grossing $776 million over several years.
Last month, Swift announced 50 new international destinations for the Eras Tour, exciting fans worldwide. She encouraged fans to visit her website for more information on registrations, pre-sales, and on-sales.
The UK leg of the tour is scheduled to kick off on June 7, 2024, in Edinburgh, with two nights at the BT Murrayfield Stadium.
Fans have the opportunity to register for tickets to Swift’s international tour dates through the provided link, ensuring they don’t miss out on this highly anticipated event. With the success and popularity of the Eras Tour, Taylor Swift continues to solidify her position as one of the biggest names in the music industry.