Tesher, the Canadian singer-rapper, has become a sensation in the music industry with his unique fusion of Bollywood songs and western hip-hop. He gained popularity through his mashups, which he initially released on platforms like YouTube and Soundcloud before making waves on Instagram. Tesher’s music blends his Indian heritage with elements of pop, house, and salsa, capturing the attention of listeners worldwide.
One of Tesher’s most recognizable tracks is “Jalebi Baby,” a catchy and upbeat song that has become a viral hit. His music has attracted the likes of Simu Liu and Ranveer Singh, further cementing his status as a rising star. Tesher’s ability to create chart-topping music by incorporating Hindi phrases and captivating beats has garnered him a loyal fan base.
In addition to his own music, Tesher is currently involved in mentoring two talented artists as part of the Ballantine’s Glassware True Music campaign. This initiative aims to support and nurture emerging talents in progressive music genres in India. Tesher, along with two other mentors, is conducting workshops to help these artists further develop their skills and navigate the competitive music industry.
When it comes to creating his music, Tesher follows a unique creative process. As a producer, he starts by crafting the instrumentation and then adds melodies by singing random tunes that come to his mind. This approach, similar to that of legendary artist Michael Jackson, allows Tesher to infuse his tracks with his own style and personality.
The COVID-19 pandemic has had a profound impact on Tesher’s music journey. Despite the challenges posed by lockdowns and restrictions, his songs continued to gain popularity, accumulating millions of views online. However, he admits that it was strange not being able to experience the live energy and excitement of his music reaching audiences in person. Despite these limitations, Tesher remains grateful for the success and opportunities that have come his way.
In terms of his artistic evolution, Tesher has transitioned away from making mashups, as the music space became saturated with similar content. He now focuses on creating original music that reflects his experiences and resonates with his audience. His song titles, such as “Young Shahrukh” and “Jalebi Baby,” are chosen to connect with listeners on a personal level, evoking relatable emotions and experiences.
Tesher’s association with Ballantine’s Glassware True Music stems from his belief in the importance of sharing knowledge and insights with aspiring artists. He recognizes the rapid changes in the music industry and aims to provide valuable tips and guidance to those starting their careers. With his own experiences and learnings, Tesher aims to empower emerging artists and help them navigate the ever-evolving landscape of the music business.
As Tesher continues to captivate audiences with his infectious music and innovative approach, he remains dedicated to pushing boundaries and creating music that transcends genres and cultures. His unique fusion of sounds and his ability to connect with listeners on a personal level have solidified his position as a rising star in the music industry. With his mentorship role and dedication to his craft, Tesher is set to leave a lasting impact on the global music scene.